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Why brands should leverage AR in social media apps – Business Insider

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Augmented reality’s (AR’s) ability to link our digital and physical worlds is transforming the way brands engage with consumers on social media.

Business Insider Intelligence

Digital titans Snapchat and Facebook are monetizing consumers’ love for AR with ads and branded experiences, opening the door for brands to use a new means of creativity and immersive storytelling to reach consumers in a way they appreciate and respond to.

While the use of AR in social media is still in early stages, the immersive technology is already becoming impossible for brands to ignore. This fun, memorable, and convenient way to merge a brand into consumers’ lives is catalyzing the way brands escalate converted sales, drive consumer engagement, and lift brand awareness.

With AR ads expected to generate over $13 billion in revenue by 2022, and, as a result, account for over 12% of all mobile ad revenue by that year, it’s crucial brands map out their AR strategies now to secure an early-mover advantage.

In the AR in Social Media Report, Business Insider Intelligence dives into the growing social media AR ecosystem; explores why brands should integrate AR into their ads and branded experiences; outlines how brands are benefiting from embracing this new, immersive form of content delivery; and probes what’s ahead for the space.

The companies mentioned in this report are: Facebook, Instagram, Messenger, Snapchat, and WhatsApp.

Here are some of the key takeaways from the report:

  • The number of mobile AR users is expected to have grown 100% year-over-year (YoY) in 2018 to pass 1 billion, and social media is quickly becoming consumers’ go-to channel for mobile AR experiences.
  • Consumers’ viral acceptance of AR in social media underscores why brands need to embrace the technology to enhance their social strategies, and it’s already proving to be an effective channel for engaging consumers and expanding their reach.
  • There are three clear goals brands are striving to achieve when implementing AR in their social media strategies: escalate converted sales and downloads, drive consumer engagement, and lift brand awareness.
  • Additionally, there are numerous indications that the technology will improve in the near future, which will play a chief role in driving brands’ AR usage within social media.

In full, the report:

  • Sizes mobile AR adoption in social media and identifies the factors driving uptake among both consumers and brands.
  • Details how brands stand to benefit from leveraging AR in social media and offers an inside look into how it has played a role in helping brands achieve their goals.
  • Provides an overview of a trends that will heighten the social media AR experience and supercharge the opportunity for brands in the years to come.

Interested in getting the full report? Here are three ways to access it:

  1. Purchase & download the full report from our research store. >> Purchase & Download Now
  2. Sign up for Connectivity & TechPro, Business Insider Intelligence’s expert product suite keeping you up-to-date on the people, technologies, trends, and companies shaping the future of connectivity, delivered to your inbox 6x a week. >> Get Started
  3. Subscribe to a Premium pass to Business Insider Intelligence and gain immediate access to this report and more than 250 other expertly researched reports. As an added bonus, you’ll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> Learn More Now

The choice is yours. But however you decide to acquire this report, you’ve given yourself a powerful advantage in your understanding of the rapidly growing social media AR ecosystem.



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Bernie Sanders wins Nevada caucuses: live updated results, vote counts

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  • Sanders wins the Nevada caucus with 87% of the results reporting as of 7 p.m. Pacific Time and 10 p.m. Eastern Time on Sunday, February 23. 
  • The Vermont senator has now officially won the popular vote in the first three primary contests of Iowa, New Hampshire, and Nevada. 
  • Results have been released slowly by the Nevada Democratic party to avoid a similar situation from Iowa.
  • Visit Business Insider’s homepage for more stories.

Nevada’s caution in reporting results meant that only about 60% of results were announced the day of the caucus, leaving Democrats waiting for the final outcome and complete delegate reckoning.

Sanders holds a decisive lead over his opponents with 87% of precincts reporting — to see how his performance is translating to delegates, follow along with our live delegate tracker here. 

Nevada Democratic caucus live results 

Here are the returns from the final ballot results:

 

Here are the results from the first ballot, or alignment:

 

The third — and most important — set of results are the county convention delegate equivalents, which will be converted into national pledged delegates.

 

These will update live over the course of the day as we get new results. 

Here’s how Democrats will elect their presidential nominee over the next several months

Catch up on live coverage from the caucuses: 

Caucus coverage:

Pre-caucus:

What’s at stake in the Nevada caucuses: 

Nevada only accounts for 36, or 0.9% of the delegates allocated throughout the nomination process, but holds disproportionate importance by virtue of being the first state with a significant non-white population to express its voting preferences. 

Sanders has won nine and former Vice President Joe Biden has won two out of Nevada’s 36 pledged delegates so far with 23% of the precinct caucus results reporting as of 8 p.m. Pacific Time.

The first two states in the process, Iowa and New Hampshire, are both over 93% white. In Nevada, however, just 49% of the population is non-Hispanic white, compared to 29% that is Hispanic or Latino of any race, 10% that is African-American, and 9% that is Asian. 

Of Nevada’s 36 national pledged delegates:

  • 23 are allocated proportionally between the state’s four congressional districts. The first district gets five delegates, and the three others are allocated six delegates each. 
  • 8 at-large and 5 PLEO (party leader and elected official) delegates will be decided and allocated based on the statewide popular vote. 

nv delegates by cd



Ruobing Su/Business Insider


Like in most other states, candidates must break 15% of the vote in a given district or voting area to win any delegates at all. 

Unlike a regular primary, Nevada is a caucus, meaning that people will gather in communal locations to express their preferences for president. The caucuses have two rounds of preference expression, or alignments, meaning caucusgoers have an opportunity to shift their support. 

Caucusgoers whose first-choice candidate does not meet the 15% viability threshold in the first alignment can either switch their support to a candidate who is viable, try to make their chosen candidate viable on the second round, or be uncommitted, meaning the final results could be unpredictable. 

DELEGATE COUNT: Here’s who’s winning the race for the 2020 Democratic nomination

The results of Saturday’s Democratic primary are likely to be particularly crucial for Sen. Elizabeth Warren and former Vice President Joe Biden, both of whom are hoping for a strong comeback after their fourth- and fifth-place finishes in New Hampshire.

Who does the polling say is ahead?

The state of Nevada and its presidential caucuses, in particular, are notoriously difficult and expensive to accurately poll.

As Vox recently reported, a higher-than-average proportion of the electorate in Nevada works in the casino and nightlife industry, meaning that their population has higher turnover and is more fluid than in most states, giving pollsters a small base of registered or likely voters to work with.

And many of those with jobs on the Vegas Strip or in other nightlife or hospitality-related careers work night shifts or outside the bounds of a typical nine-to-five schedule, making them much harder to reach by telephone. 

On top of that, Nevada only started using presidential caucuses instead of primaries in 2008, meaning that pollsters have somewhat limited data with which to build accurate models and weights for their caucus surveys, a problem compounded by the fluctuating population in Nevada.

According to FiveThirtyEight’s aggregated tracker of Nevada polls, Sanders currently holds a comfortable lead, polling at 30% on average with the other candidates mostly far behind. On the day of the caucuses, Buttigieg is at 15.3%, Biden is at 14.4%, Warren is at 12%, Steyer at 10.2%, and Klobuchar is at 9%.

But the additional unpredictability of caucus turnout, the ranked-choice system used in early voting, and the re-alignment process in the caucuses themselves mean that the final result could be quite different from what initial polls indicate. 

While Nevada was once a battleground state, it’s been swinging into solid Democratic territory for the past several election cycles. Former Democratic nominees President Barack Obama and Hillary Clinton comfortably carried the state in the 2008, 2012, and 2016 general elections, and five out the state’s six congressional representatives are now Democrats. 

In 2016, former Democratic nominee Hillary Clinton won the Nevada caucuses with 52.6% of the vote compared to 47.3% for Sen. Bernie Sanders. 

Read more:

Bernie Sanders suggests Russia might be behind the ‘ugly’ online attacks from ‘Bernie Bros’

US officials told Bernie Sanders Russia is trying to help him win the Democratic nomination

Watch the top 5 moments of Nevada’s combative Democratic debate

Here’s who will be onstage for the February 25 Democratic presidential debate in South Carolina and how to watch it



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9-year-old Colorado boy asked Pete Buttigieg how to come out as gay

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  • Pete Buttigieg counseled a nine-year old boy who wanted advice on coming out as gay to everyone.
  • “Would you help me tell the world I’m gay, too? I want to be brave like you,” Zachary Ro asked Buttigieg at a campaign rally in Colorado.
  • “I don’t think you need a lot of advice from me on bravery, you seem pretty strong,” Buttigieg responded.
  • Then the former mayor lauded the nine-year-old and said others would benefit from his courage to come out.
  • Visit Business Insider’s homepage for more stories.

Democratic presidential candidate Pete Buttigieg had an emotional moment on Saturday night with a nine-year old boy who asked him for help to come out as gay. 

During a Q&A session where questions were drawn from a fishbowl, the boy, later identified as, Zachary Ro, thanked the former mayor of South Bend, Indiana for his bravery and sought help from Buttigieg on coming out.

“Would you help me tell the world I’m gay, too?” Ro asked the first openly gay presidential candidate, adding, “I want to be brave like you.” 

 

The Democratic hopeful lauded Ro’s emotional strength and cited his own turbulent journey to share the truth with loved ones about his identity.

“I don’t think you need a lot of advice from me on bravery, you seem pretty strong,” Buttigieg responded.  “It took me a long time to figure out how to tell even my best friend that I was gay, let alone go out there and tell the world. And to see you willing to come to terms with you who you are in a room full of thousands of people you never met, that’s really something.”

Then the former mayor offered advice to Ro.

“Let me tell you a couple things that might be useful. The first thing is that it won’t always be easy, but that’s okay because you know who you are.,” Buttigieg said. ” And that’s really important because when you know who you are you have a center of gravity that can hold you together when all kinds of chaos is happening around you.” 

Buttigieg also told Ro that others would benefit from his courage.

“The second thing I want you to know is that you will never know who’s taking their lead from you, who’s watching you and deciding that they can be a little braver because you have been brave.” 

The Colorado Sun reported that Ro decided to ask Buttigieg the question at the last minute, but was happy he did so.

“It was exciting, and I felt really happy,” the boy told the paper after the rally. “I was glad I was able to tell everyone in the audience that I’m gay.”





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Products that are a waste of money you should stop buying immediately

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  • Some items we’re used to buying every day can actually be a huge waste of money.
  • Store-bought greeting cards, physical books, cable TV, and premium gasoline are just a few examples.
  • Bigger purchases, such as a boat or a time-share, often aren’t worth the cost either.
  • Visit Business Insider’s homepage for more stories.

Waste not, want not.

We make so many purchases that we don’t always realize what we are buying — and how we could be saving money. If we take a step back and think about all of our additional costs, we could cut a few out of our lives. 

These 24 products can often be a huge waste of money:

Matthew Michaels contributed to the original version of this article.



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