The Tobago Tourism Agency Limited (TTAL) has set in motion a multi-platform marketing strategy to reignite interest in destination Tobago and lay the foundation for increased visitor arrivals from key overseas markets. In a timely evolution from mostly digital and remote marketing engagement strategies employed during the height of the pandemic, the Agency has reengaged the international travel trade by resuming attendance to key tourism industry networking and promotional events across in visitor source markets across the globe.
United Kingdom
Following a successful showing at WTM London from November 7-9, TTAL partnered with BBC Wildlife and affiliate partner magazines to host a bespoke event on November 10 designed to promote awareness of Tobago as a potential holiday destination among readers, and capture leads for future bookings. The highly engaged audience enjoyed an interactive interview panel exploring Tobago’s touristic attributes featuring TTAL Executive Chairman Alicia Edwards and local tour guide William Trim, with contributions by Tobago’s Chief Secretary, the Hon. Farley Augustine. The event also included key aspects of Tobago’s culture through live entertainment and culinary delicacies to entice attendees with a taste of Tobago.
TTAL also hosted a highly engaging travel agent training and networking event in London pre-WTM on November 3, which allowed for focused, one-to-one interactions with over 30 travel agents and UK-based hotel representatives. The TTAL team presented on destination Tobago’s and its core attractors, engaging attendees with the sights and sounds of the island with cultural entertainment and Tobago-themed cuisine.
These activities followed TTAL’s prior niche-market engagement in the UK at the National Wedding Show, held on October 15 and 16 in Excel London. The UK National Wedding show is the largest wedding trade show in the United Kingdom and one of the largest in Europe. As the wedding market has been identified by TTAL as a key area of focus for Tobago’s tourism growth, TTAL’s participation helped to build consumer and travel trade awareness of the islands as a prospective destination for romantic holidays.
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