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TechStart: Building a Startup in 90 Days

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Building a Startup in 90 Days | Identifying Potential Customers

 

The only way to know what a customer wants is to ask them what they don’t want.

 

This is the essence of what the late Steve Jobs is trying to say here:

“Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’” People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.”

Although I agree to some extent with the above, here’s one thing when starting off one has to be cautiously aware of; these visionaries and influential CEOs did not start their companies on assumptions. They had to figure out who their Potential Customers were first. Then overtime, they would have developed an understanding of the market.

In Dominica and the Caribbean by extension, customers are a unique bunch and to sell a product or service to this market blindly, with no prior knowledge of what would work or not work, is considered business suicide.

To know my potential customer and to give me an idea as to the market for used textbooks here in Dominica, I’m going to conduct a survey. The main takeaway of the survey is to understand the demographic (age range, sex, location), product pricing, competitors and to capture some form of contact information for when the platform launches.

For readers of this series who are interested in the idea so far and might be a potential customer/vendor, I’ve attached the survey below for your perusal.

 

 

 

Join me on this journey. Start your week with TechStart!

 

Who am I? 

My name is Austin Lazarus and I have been in the Startup scene since 2014. My first experience came through the Digital Jam 3.0 App competition in Jamaica. Since then I’ve been to other regional pitch competitions and worked and collaborated with both local and regional entrepreneurs. My most proud moment came from placing 2nd at the NCB Digital Innovation Challenge in Jamaica for innovation in banking solutions.

Now, apart from my day job, I develop and operate the software solution for Restaurateurs and local vendors, BudgEat.





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Dominica

Dominican actress shines in the US

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Dominican actress shines in the USAnother daughter of the soil has made her country proud in a field that few Dominicans pursue. Disnie Sebastien, fondly known as Myan to family and friends in Dominica, is the daughter of Riviere Sebastien and Annette Austrie and resided…

The post Dominican actress shines in the US appeared first on Dominica News Online.





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Dominica

Deniscia Laurent wins Ms DSC Jamboree; Sheldon Piper is DSC top male model

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Deniscia Laurent, Law Enforcement Major has captured the title of Miss Mas Jamboree 2020 whilst NarZym Sheldon Piper an Entrepreneurship Major emerged winner of the Mr. DSC Modeling Competition.

The Miss Mas Jamboree Pageant was held on Tuesday February 18th 2020 at the Windsor Park Sports Stadium Forecourt.

The 2nd Runner Up went to Kayjah Charles and 1st Runner up went to Dainisha Eusebe.

Carsim Brimingham emerged 1st Runner up of the Mr. DSC Modeling Competition.

The Result of the Pageant is as follows:

Miss Photogenic – Dainisha Eusebe

Miss Amity – Aaliyah Alexander

People’s Choice – Kayjah Charles

Best in Runway – Dainisha Eusebe

Best Talent – Dainisha Eusebe

Best in Evening Wear – Dainisha Eusebe

Best Evening Wear – Deniscia Laurent

Best in Swimwear – Dainisha Eusebe

Best Thematic Wear – Kayjah Charles

Best Response to Question – Kayjah Charles

Meantime, Mr. DSC Modeling Competition was a new addition to the pageant where four young men participated.

Director of Students Activities at the DSC, Trudy Christian said that “the male aspect of the show was included to encourage more guys to come out to Mas Jamboree”.

Christian said that pageantry is mainly viewed as a female event.  However, they wanted participation from the entire student body.

“We wanted to really have participation from the whole student body, I think the male competition did exactly what we intended it to do it brought out a bigger crowd to Mas Jamboree 2020” she said.

Furthermore, Christian said that the pageant continues to make a significant contribution to Dominica’s carnival.





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DMA official sees potential for manufacturing of pharmaceuticals in Dominica

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Dr. Gail Defoe (left) with other DMA officials

Executive Member of the Dominica Manufacturer’s Association (DMA), Dr. Gail Defoe, has highlighted the need for consideration to be given to the manufacturing of pharmaceuticals in Dominica in light of the significant challenge that viruses and bacteria now present to the world.

“The single biggest challenge in the world and our future would be viruses and bacteria,” Dr. Defoe said at DMA-organized press conference on Tuesday. “We have diseases far worse than the coronavirus…”

“What does that mean to manufacturers? And what does that mean for our countries?” Defoe asked about the coronavirus, which, over the past two and a half months, has killed hundreds of people, particularly in China, the country where the virus is reported to have originated.

According to the latest reports, some 75,303 people have been infected, 2012 have died and 15,126 have recovered.

Dr. Defoe explained that at present, Japan’s economy is said to be going into a recession because all the tourists from America are no longer going to Japan.

“How do we as a small island state ensure that within our economy we have the resources to combat these disorders and diseases?” Defoe asked. “We can do that through research and through manufacturing.”

She continued, “So as we think about manufacturing we have to broaden our thinking on not only being able to manufacture sweets and candies but especially pharmaceuticals, which we are rich in.”





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