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TechStart: Building a Startup in 90 Days



Building a Startup in 90 Days | The Name


All the best e-Markets have the simplest names, iTunes, Play store, Amazon, Etsy, eBay,  Steam etc… But the Business name is just a small fraction of the entire brand. What makes a good brand identity, is how the name makes you feel, the graphic design elements. The typography, the font, the color palette and the placement of the letters in the name.

With this new venture, from the start I wanted a brand identity that was modern, clean and relevant. And although, this series is more on the side of a tutorial, I try to maintain a sense of professionalism throughout the process.

To start with the name; I simply shortened the word Used Textto usedTx.”, the dot at the end was intentional for relevance to whichever website domain I launched the platform to. Also the dot is representative of an online business.,,, etc

Then for the Font, I used a website called, to cycle through different fonts with the new name.

I came upon this modern and beautiful looking font called Felona St. With the style extra light, gave usedTx.” that mood I was in search of.

Next for the color, I used the website to find a suitable palette. This platform does a good job of coming up with various modern, flat palettes of color from a simple search query by keyword, like in this case “used”, “old”, “text”, “books”.

And finally, to put it all together I used the free open-source program, Inkscape (similar to Adobe Illustrator but free).

Inkscape manipulates Vectors, and most modern Icons, logos, or brand names are vector based.

Below is the finished look of the Brand identity of the final product.

If you are not a designer yourself I strongly recommend sourcing a professional for this part of building your own business from scratch. Because the brand Identity of your business is your first impression, and we all know first impressions are final.

Your brand identity can make or break how potential customers respond to your business.

In the next issue (Building a Startup in 90 Days | Potential Customers), we will explore just that, and have an idea as to whether people are interested in such a product.

Join me on this journey. Start your week with TechStart!


Who am I?


My name is Austin Lazarus and I have been in the Startup scene since 2014. My first experience came through the Digital Jam 3.0 App competition in Jamaica. Since then I’ve been to other regional pitch competitions and worked and collaborated with both local and regional entrepreneurs. My proudest moment came from placing 2nd at the NCB Digital Innovation Challenge in Jamaica for innovation in banking solutions.

Now, apart from my day job, I develop and operate the software solution for Restaurateurs and local vendors, BudgEat.

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Dominican actress shines in the US




Dominican actress shines in the USAnother daughter of the soil has made her country proud in a field that few Dominicans pursue. Disnie Sebastien, fondly known as Myan to family and friends in Dominica, is the daughter of Riviere Sebastien and Annette Austrie and resided…

The post Dominican actress shines in the US appeared first on Dominica News Online.

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Deniscia Laurent wins Ms DSC Jamboree; Sheldon Piper is DSC top male model




Deniscia Laurent, Law Enforcement Major has captured the title of Miss Mas Jamboree 2020 whilst NarZym Sheldon Piper an Entrepreneurship Major emerged winner of the Mr. DSC Modeling Competition.

The Miss Mas Jamboree Pageant was held on Tuesday February 18th 2020 at the Windsor Park Sports Stadium Forecourt.

The 2nd Runner Up went to Kayjah Charles and 1st Runner up went to Dainisha Eusebe.

Carsim Brimingham emerged 1st Runner up of the Mr. DSC Modeling Competition.

The Result of the Pageant is as follows:

Miss Photogenic – Dainisha Eusebe

Miss Amity – Aaliyah Alexander

People’s Choice – Kayjah Charles

Best in Runway – Dainisha Eusebe

Best Talent – Dainisha Eusebe

Best in Evening Wear – Dainisha Eusebe

Best Evening Wear – Deniscia Laurent

Best in Swimwear – Dainisha Eusebe

Best Thematic Wear – Kayjah Charles

Best Response to Question – Kayjah Charles

Meantime, Mr. DSC Modeling Competition was a new addition to the pageant where four young men participated.

Director of Students Activities at the DSC, Trudy Christian said that “the male aspect of the show was included to encourage more guys to come out to Mas Jamboree”.

Christian said that pageantry is mainly viewed as a female event.  However, they wanted participation from the entire student body.

“We wanted to really have participation from the whole student body, I think the male competition did exactly what we intended it to do it brought out a bigger crowd to Mas Jamboree 2020” she said.

Furthermore, Christian said that the pageant continues to make a significant contribution to Dominica’s carnival.

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DMA official sees potential for manufacturing of pharmaceuticals in Dominica




Dr. Gail Defoe (left) with other DMA officials

Executive Member of the Dominica Manufacturer’s Association (DMA), Dr. Gail Defoe, has highlighted the need for consideration to be given to the manufacturing of pharmaceuticals in Dominica in light of the significant challenge that viruses and bacteria now present to the world.

“The single biggest challenge in the world and our future would be viruses and bacteria,” Dr. Defoe said at DMA-organized press conference on Tuesday. “We have diseases far worse than the coronavirus…”

“What does that mean to manufacturers? And what does that mean for our countries?” Defoe asked about the coronavirus, which, over the past two and a half months, has killed hundreds of people, particularly in China, the country where the virus is reported to have originated.

According to the latest reports, some 75,303 people have been infected, 2012 have died and 15,126 have recovered.

Dr. Defoe explained that at present, Japan’s economy is said to be going into a recession because all the tourists from America are no longer going to Japan.

“How do we as a small island state ensure that within our economy we have the resources to combat these disorders and diseases?” Defoe asked. “We can do that through research and through manufacturing.”

She continued, “So as we think about manufacturing we have to broaden our thinking on not only being able to manufacture sweets and candies but especially pharmaceuticals, which we are rich in.”

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