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Mel B: ‘Miscommunication’ led to Tesco advert complaint

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Melanie BrownImage copyright
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The image showed Mel B performing at the Brit Awards in 1997

Melanie Brown has clarified that a “miscommunication” with Tesco over the use of an image of her led to her complaining to the supermarket giant.

Tesco pulled an advert for Clubcard Plus which featured her as Scary Spice after she voiced objections on Monday.

The ad read: “Stop right now. You get 10% off two big shops a month for £7.99,” a play on the hit single Stop.

“I did this campaign for Women’s Aid to raise awareness and to raise funds,” Brown wrote in a new Instagram post.

“There was NEVER any issue about me being unhappy with my image being used and there was NEVER any issue about Tesco being given permission to use the image.”

It’s understood Brown had expected the charity, which supports women and children who have experienced domestic violence, to feature more prominently in the advertising campaign.

In a comment on the original post, Brown’s mother said the advert “should have had the Women’s Aid charity on it”.

But she said she could “hardly see the writing at the bottom” where it featured on the finished product.

Brown said: “There was a miscommunication between some of the parties dealing with it but luckily Tesco has been amazing. Women’s Aid sadly lost funding a few weeks ago which was why I decided to do this campaign.

“I’m really pleased that Tesco understands how important Women’s Aid is to me, and has agreed to match my fee in donation to the charity.”

Brown originally used her Instagram account to ask Tesco’s CEO to contact her “urgently”. Tesco said the image was cleared for use but pulled it as Brown was “unhappy”.

A Tesco spokesman said: “Here at Tesco we are really big fans of Mel B and were excited to feature her photo in our campaign.

“We had authorisation to use this image, but we’re sorry Mel B is unhappy so we’ve stopped using it.”

Image copyright
Getty Images

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Mel B pictured wearing leopard print earlier this year

The image was purchased by Tesco through Getty Images and a contract was signed with Getty and Brown’s agent.

The advert was part of Tesco’s latest campaign, featuring cultural references from the past century for its 100th anniversary with the tagline: “Prices that take you back.”

The photo of Brown in a leopard print catsuit was taken at the Brit Awards in 1997, during the Spice Girls’ heyday.

Other celebrities, including Morecambe and Wise, have also been used in the campaign.

The comedy duo replaced Mel B on Tesco’s Twitter banner on Monday evening.

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Coronavirus: The Archers to reflect global outbreak in May

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The Archers

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The Radio 4 soap centres on life in rural England

The BBC has revealed that its long-running BBC Radio 4 soap The Archers will have its first coronavirus-related storyline in early May.

Recording is typically done weeks in advance of broadcast, meaning writers have so far been unable to reflect the rapidly evolving pandemic on the show.

Producers said they wanted listeners to be able “to go to Ambridge in the usual way for as long as possible” .

Episodes from 4 May will reflect the coronavirus outbreak in Ambridge.

Producers said the soap will feature fewer interacting characters “sharing more of their private thoughts with the listener” – a reflection of the social distancing taking place across the UK.

Tough measures to tackle the spread of coronavirus across the UK, including a ban on public gatherings of more than two people and the closure of shops selling non-essential goods, were introduced last week.

The number of people who have died with the virus in the UK has reached 1,228 – an increase of 209 since Saturday.

Temporary changes to The Archers will see the show cut back to four episodes a week and a shorter weekend omnibus.

Voice actors will record the forthcoming episodes from their homes, rather than busy studios, in order to protect the numerous cast and crew.

Jeremy Howe, editor of The Archers – which has been running for 70 years – said the production team had “worked tirelessly” to keep the show on air and reflect the current global crisis.

He added: “Whilst coronavirus might be coming to Borsetshire, listeners can still expect The Archers to be an escape, and the residents to be bickering and as playful and witty as ever.

“The Archers will sound different and will be simpler, but I think keeping the show running and giving us all an opportunity to hear from beloved characters will be a treat loyal listeners will want and need.”



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Coronavirus: YouTube stars urge fans to stay at home

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A montage of YouTube stars

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KSI, DanTDM, Anastacia Kingsnorth and Caspar Lee appear in the video

More than 100 YouTube stars have recorded a video message urging their fans to “stay home” during the coronavirus outbreak.

The video is introduced by entertainer JJ Olatunji, known online as KSI, who has more than 21 million subscribers on the video clip platform.

“We’re here looking to spread awareness on the UK government’s current advice to stay at home,” he says.

The 20-minute video will be posted on YouTube at 16:00 BST.

As well as YouTube stars, footballer Rio Ferdinand, singer Jess Glynne, and Love Island narrator Iain Stirling are among well-known faces to appear.

The idea for the montage came from the Sidemen, a group of British video-makers, which KSI is part of.

Their joint channel has 7.6 million subscribers on YouTube.

The group says any advertising revenue earned from the video will be “donated to the NHS”.



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‘Memes should be archived in a museum’

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Internet memes are being widely circulated as people around the world are staying indoors.

Memes, a type of media that spreads and goes viral online, are often amusing but could they have broader cultural significance?

Should an image of a woman shouting at a cat or a hefty sheep be archived in a museum? Arran Rees from the University of Leeds thinks so.

Produced and edited: Ian Casey

Camera: James Wignall



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