MAYBERRY INVESTMENTS Limited (MIL) has intensified its commitment to the sporting environment with a newly forged partnership with the Jamaica Amateur Bodybuilding and Fitness Association (JABBFA). MIL will be the title sponsor for the 2022 Mayberry JABBFA National Senior Championships, handing over $1.5 million to the bodybuilding association.
MIL’s Senior Vice President of Investment Banking, Dan Theoc, commented on the motivation behind the merger.
“This effort has our full support, which makes us happy. Mayberry has always been a huge proponent of Jamaican sports as a way to empower the youth of the country and uphold the reputation of Jamaica. We also take pleasure in encouraging health and well-being, so, fortunately, this sporting event with that particular appeal has come to us. We have contributed to this significant endeavour because we understand that the championship is utilised by JABBFA to inspire individuals to actively pursue improved health outcomes and to promote wellness and well-being in Jamaica,” said Theoc.
Kirk Frankson, vice president of the JABBFA, said the organisation was elated about the new partnership and also underscored the importance of the MIL’s investment in their initiative.
“We are delighted to have a strong new partner at our side. After our almost three-year hiatus due to the pandemic, we are now able to return stronger with Mayberry as our title sponsor. The return of bodybuilding in Jamaica is largely attributable to Mayberry’s financial investment, and we are now observing how the absence of sports in Jamaica has impacted our country’s physical, mental, and social well-being . As a result, the return of competitions like the Mayberry 2022 JABBFA National Senior Championships will benefit communities all over the country, not just those competing there,” he asserted.
The competition, which is slated to begin July 2 at the Courtleigh Auditorium, is a fun, family-friendly event that attracts hundreds of fitness enthusiasts, including bodybuilders, and powerlifters, wrestlers, karate practitioners, instructors of group fitness classes, personal trainers, and even weekend warriors.
Visitors can meet fitness stars, learn about fresh health and wellness goods and services, take advantage of free fitness classes and food demonstrations, watch live fitness competitions, and much more.
The event, which is in partnership with the Jamaica Olympic Association (JOA), will see more than 70 athletes competing for a cash prize of $60,000 to Overall Category Winners.
PARTNERSHIP
Secretary General and CEO of JOA, Ryan Foster, disclosed his expectations of the partnership and noted how it will make a difference.
“The JOA, under its ‘Sport for All’ initiative, is extremely pleased to partner with Mayberry Investments in sponsoring the JABBFA National Championships 2022. Mayberry, a long-term partner of the JOA, has agreed under our agreement to invest $1.5 million in the National Championship, which will not only make the Championship a reality but ensure that the sport will restart after the long lay-off because of the pandemic and also secure the future generation of bodybuilding in Jamaica. The JOA is extremely pleased with the work being done by JABBFA and will continue our mantra of sports equality,” said Foster.
With the partnership, Mayberry will be jointly commemorating the organisation’s 60th anniversary of the staging of its National Senior Championships.
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