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Jefferies Group CFO Peg Broadbent died from coronavirus complications

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Peregrine “Peg” Broadbent, the chief financial officer of Jefferies Group LLC, has died from coronavirus complications at the age of 56, the company said in a statement released Sunday.

Broadbent became CFO of the financial services company in 2007 after 16 years at Morgan Stanley. 

“The loss of Peg is incredibly personal for us as he was a member of our own extended family,” Jefferies’ Chief Executive Rich Handler and President Brian Friedman said in a joint statement. “For over a dozen years, Peg has been our CFO and partner, and helped us build Jefferies from less than half its current size, and navigate through hard times and good times.”

The statement also described Broadbent as “a much-loved and respected leader to the incredible global team that provides the support, foundation, and glue across our firm.”

Broadbent is survived by his wife and four children, according to the company’s statement. 

The executive’s death marks the first among high-profile financial figures as the outbreak has been linked to illnesses and deaths among famous names in entertainment, media, and hospitality. 

More than 30,000 deaths have been identified across the world in the novel coronavirus pandemic, which originated in central China in December. The United States has seen a significant rise in cases in the last month, and now has the most confirmed cases in the world. 

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Influencers share top revenue sources in 2020 survey: merchandise, ads

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  • Influencers listed brand sponsorships, paid advertising, and affiliate marketing as their top sources of revenue in a survey of 69 digital stars by the platform Influence.co.
  • Influence.co’s results were gathered at the start of 2020, before major events like the coronavirus pandemic had transformed the consumer and media landscapes.
  • But its results show how a diversification of the influencer economy has helped creators continue to earn money during an economic downturn. 
  • Click here to sign up for Business Insider’s influencer newsletter: Influencer Dashboard.

While sponsored posts have long been at the heart of the influencer economy, digital stars have myriad ways to make money that don’t involve promoting a brand on their accounts.

A survey of 69 influencers conducted earlier this year by the influencer platform Influence.co highlights the many sources of revenue available to creators in 2020.

Influence.co’s results were gathered in January before the coronavirus pandemic began to transform the consumer and media landscape. But the variety of non-advertising revenue sources already in place at the start of the year has helped some creators weather financial fallout from brands cutting budgets as a cost-saving measure during the recent economic downturn.

Brand sponsorships was the top money-maker among Influence.co’s survey respondents, with 78% of creators calling it a main source of revenue. 58% of creators listed revenue-per-view ad programs like YouTube’s AdSense as a top source of income, a category that has also dropped off in recent weeks as advertiser demand has fizzled during the pandemic.

Influencers have had to diversify away from sponsored posts in 2020 as brands have halted or postponed influencer campaigns. Some creators have leaned on alternative revenue streams that don’t rely on advertising to avoid volatility happening across the industry, including digital product and merchandise sales and affiliate marketing.

41% of survey takers named commissions-based revenue and 39% listed affiliated marketing as top revenue drivers. These are income sources in which a creator is paid a fee for e-commerce sales they drive from their social accounts. 26% of respondents pointed to physical merchandise sales as a top source of income.

Here’s the full breakdown of income sources that influencers listed as a primary revenue streams in Influence.co’s survey: 



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Connected TV Trends 2020 Roundup

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Advertiser investment in connected TV (CTV) is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape.

Our partners at eMarketer estimate CTV ad spending in the US will reach $10.8 billion by 2021, up from close to $7 billion in 2019. Still, challenges remain, including fragmented inventory, ad fraud and frequency capping.

Curated by eMarketer, this roundup of articles explores the growth of CTV ad inventory, CTV ad budgets, and contains eMarketer’s first-ever US CTV ad spending forecast.

Download this complimentary Connected TV Trends 2020 Roundup today!



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10 things in tech you need to know today, June 5

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Mike Cohen/Getty Images for The New York Times


Good morning! This is the tech news you need to know this Friday.

  1. Microsoft billionaire Bill Gates said it’s hard to deny vaccine conspiracy theories involving him because they’re ‘so stupid.’ Misinformation has been circulating in recent weeks falsely claiming that Gates is behind a plot to use vaccines to implant microchips in people.
  2. LinkedIn CEO Ryan Roslansky apologized on Thursday after employees anonymously made “appalling” comments criticising the company’s efforts to diversify its workforce during a global town hall meeting to discuss racial inequity and biases earlier this week. During the meeting, first reported by the Daily Beast, staffers criticised the protests and LinkedIn’s efforts to diversity its workforce by posting anonymous messages into the event’s chat window.
  3. Another SoftBank-backed startup has laid off staff thanks to a slowdown in business. Software startup Builder.ai has made 39 staff redundant as the pandemic continues to hit business.
  4. Buzzy challenger bank Monzo is to lay off 80 staff as it restructures its business, according to leaked messages obtained by Business Insider. Monzo, a darling among financial startups, has taken a big hit to its revenue through the pandemic and will make a portion of its staff redundant.
  5. Google is to shake up its Search and Maps leadership, with company veterans shifting to new roles. Google head of Search Ben Gomes is transitioning to a different role at the company while Jen Fitzpatrick, who heads up Google’s Maps business, is also moving to a new role overseeing Google’s Core and Corp engine teams.
  6. A Twitter user was suspended for ‘glorifying violence’ after posting exactly what Donald Trump tweets. The account @suspendthepres launched May 29, and started to post tweets identical to those sent on Trump’s Twitter.
  7. Slack will boost its spending on AWS to $425 million and Amazon employees will be able to start using Slack as the two companies deepen their partnership. Amazon Web Services and Slack are partnering to use Amazon infrastructure for Slack tools.
  8. Tim Cook published an open letter on racism after he was called out for not speaking up publicly amid protests over George Floyd’s death. In the letter, Cook describes a history of “deeply rooted discrimination” in America and says we must do more to “guarantee freedom from fear” for every person. 
  9. Black founders in the UK have shared their experience of everyday racism while growing up, fundraising, and building a business. The six founders noted that little venture capital goes to black founders, while tech continues to lack diversity as an industry.
  10. Zynga, once written off as the flailing creator of “FarmVille”, has undergone a successful turnaround. The company announced a $1.8 billion acquisition of Turkish gaming company Peak during the pandemic, and has seen a big boost in downloads as users under lockdown turn back to its games.

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You can also subscribe to this newsletter here — just tick “10 Things in Tech You Need to Know.”



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