Antigua and Barbuda: In the summer occasion, Antigua and Barbuda Tourism Authority launched the global summer advertising campaign in order to outline and promote the luxury and authentic culture of the destination.
With the campaign, the country wanted to attract the hearts and minds of the consumers in the competitive market as the consumer becomes more discerning and value-conscious with their vacation spending.
Further, the images of the camapign also primarily focused on the word “AND” to highlight the breadth and depth of the breathtaking travel experiences that would be available in Antigua and Barbuda. It will reinforce and reflect the strength of the product which is offered by Antigua and Barbuda.
Minister of Tourism for Antigua and Barbuda stated, “The launch of the campaign plays a significant role for the summer and the tourism sector of the country that will profoundly speak about the unique and vibrant offering of the country as holiday experiences, and we are happy to show the new digital and social advertising imagery.
Further, the consumer can be in no dought that the country provides the perfect combination of luxury and value, which highlights the priceless memories within a relaxing and soothing environment.
The campaign is particularly based on the four main image themes, which will illustrate the range of experiences that is available in Antigua and Barbuda. The four images would be ‘Enjoy Carnival’, ‘Stunning Islands’, ‘Gorgeous Beaches’ and ‘Gourmet Seafood.’
Further, the CEO of Antigua and Barbuda Tourism Authority asserted, “The campaign outlined the ability of the country as a destination in a totally ownable and memorable way the answer was in the name – and the logo. The ‘AND’ provides us with a vehicle to showcase the islands’ many sides – and say ‘why compromise when you can have everything?”
He also added that the campaign would deliver millions of digital impressions and also be designed to reflect Antigua and Barbuda in a memorable way.
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