As global tourism rebounds from the coronavirus (COVID-19) pandemic, Antigua and Barbuda has launched a new global summer advertising campaign to woo travelers to the islands.
The Antigua and Barbuda Tourism Authority launched yesterday which focuses on the luxury and authenticity the country has to offer
The tourism authority said each facet of the campaign images focuses on the word ‘AND’ to highlight the breadth and depth of the travel experiences available on Antigua and Barbuda.
Every digital and social media asset of the campaign is set around the themes: ‘Enjoy Carnival’, ‘Stunning Islands’, ‘Gorgeous Beaches’ and ‘Gourmet Seafood’.
Commenting on the campaign, Charles Fernandez, Minister of Tourism for Antigua and Barbuda said: “It was vital for us to launch a campaign for the summer which communicates our unique offering as a holiday experience and so we are delighted that this is reflected in the look and feel of our new digital and social advertising imagery.
It has all been carefully curated so that the consumer can be in no doubt that Antigua and Barbuda offers the perfect combination of luxury and value – experiences which create priceless memories within a relaxing and authentic environment.”
CEO of the Antigua and Barbuda Tourism Authority added: “The campaign shows how much Antigua and Barbuda has to offer as a destination in a totally ownable and memorable way. The answer was in the name – and the logo. The ‘AND’ provides us with a vehicle to showcase the islands’ many sides – and say ‘why compromise when you can have everything?”
The ads will go live soon across Antigua and Barbuda’s major source markets in North America and Europe.
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