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Amazon needs to stay ahead of competition from Microsoft, analysts say

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  • Analysts say that Amazon Web Services’ conference AWS re:Invent shows that the cloud giant is more reactive than ever to competition from Microsoft and Google Cloud.
  • Although AWS is still well ahead of its competition, analysts say that Microsoft is putting on an “aggressive front” when it comes to partnerships.
  • While Amazon wants users to go all-in with its cloud, customers and partners alike may be wary of investing too deeply in AWS — after all, they could be competitors tomorrow.
  • One of the biggest announcements was AWS Outposts, a hybrid cloud product that allows customers to run their applications on both AWS and their private data centers using Amazon hardware. Outposts opens up a big new opportunity for Amazon.
  • Click here to read more BI Prime stories.

Amazon Web Services is still the biggest cloud around, and isn’t shy about making sure that its customers know it.

Still, experts say, Amazon is showing more signs than ever that it’s paying attention to the mounting threat posed by competitors like Microsoft or Google Cloud — despite repeated claims from AWS over the years that it pays more attention to its customers than to what the rest of the market is doing.

“I think that even though Amazon claims they’re driven by customer needs and not competition, I found they reacted more to competition this time than I’ve seen in the past,” Sanjeev Mohan, senior director analyst at Gartner, told Business Insider. 

At AWS re:Invent, Amazon’s biggest cloud conference held in Las Vegas last week, the cloud giant made several announcements in artificial intelligence, quantum computing, and other cutting-edge fields.

More than anything, though, AWS wanted attendees to come away with one message: “We’re better, we release things faster and have more customers,” says Ray Wang, principal analyst and founder of Constellation Research.

Indeed, according to Gartner, Amazon Web Services currently has 47.8% market share in the public cloud market. By comparison, Microsoft has 15.5%, Chinese cloud giant Alibaba has 7.7%, and Google has 4%. All of those companies allow customers to rent functionally unlimited computing power from their own hyperefficient data centers.

Despite Amazon’s dominance, however, those competitors have found ways to grow. Ray Wang, principal analyst with Constellation Research, says that Google has built a reputation as leading in artificial intelligence and machine learning, while Microsoft’s experience with enterprises gives it a strategic edge. 

“They’re building new industries along the way, and customers are still innovating with them,” Wang said. “The market is changing. Microsoft Azure is gaining market share and mindshare as well but it’s because there are a lot of pre-existing contracts. Google was seen as the place to go for AI and ML, but what Amazon has tried to do was narrow the perception.”

Through that lens, Amazon’s re:Invent announcements can be seen as a maneuver to show that it’s meeting or beating the expectations set by its leading rivals.

Microsoft’s ‘aggressive front’

AWS is still the top cloud in the market, but it needs to watch its back, analysts say. In particular, AWS will need to watch out for Microsoft, experts agree — especially in the wake of Microsoft’s surprise win of the $10 billion JEDI contract, a deal with the Pentagon to modernize its IT infrastructure by way of the cloud.

“The elephant in the room during much of re:Invent was Microsoft, which has made impressive strides in cementing itself as the No. 2 cloud provider and threw AWS (and the rest of the industry) for a loop with the JEDI win,” William Blair analyst Jason Ader wrote in a note.

Microsoft has been bolstering its growth by presenting an “aggressive front” when it comes to partnerships and acquisitions, Gartner vice president Sid Nag said, striking big deals in order to stay competitive with AWS. 

“I don’t think they’ll do major shifts in strategy but they need to make sure they stay ahead of the game,” Nag told Business Insider. “Microsoft’s strategy has been all about growing their business inorganically to compete with AWS. AWS has to keep up with that. Definitely this will help AWS keep that momentum going. Clearly they’re not slowing down.”

AWS is currently challenging Microsoft’s win by way of a lawsuit, even as AWS CEO Andy Jassy has already started to strike a “combative tone” when it comes to Microsoft, as Ader wrote. At re:Invent, Jassy criticized Microsoft’s price increases and highlighted the fact that customers use AWS to run Windows in the cloud. 

Going all-in

Another takeaway from re:Invent, experts say, is that AWS hopes to give customers an incentive to go all-in on its cloud.

Although AWS is announcing a host of new features to make it more rounded-out as a platform, Wang says customers will still look to use multiple clouds – something that AWS historically hasn’t encouraged. Complicating the issue is that some customers might be wary of turning to AWS, when they might compete with its retail or other businesses at the same time.

That dynamic has also come to the software industry itself. In a report after the event, Ader wrote that AWS’s goal to become a “one-stop shop” has “ruffled more than a few feathers,” as partners like MongoDB, Redis Labs, and DataStax both work with and directly compete with AWS. 

Some of these vendors have even gotten closer to Microsoft and Google because they’re seen as more partner-friendly, Ader wrote.

This all adds up to an environment where customers and partners are both worried about investing too deeply in AWS, at the expense of their freedom to try to the others.

“That’s really going to be the nature of what’s happening,” Wang said. “Every cloud vendor we talked to was scared of cloud lock-in. They are so scared they will make those same mistakes.”

AWS Outposts

One of the biggest new products announced at the event was AWS Outposts, which AWS announced last year and launched into general availability this year. It’s a hybrid cloud product, which allows customers to run their applications across both the cloud and in their private data centers using AWS hardware. That’s a big shift for Amazon, which for a long time discouraged that kind of hybrid scenario.

“AWS has always been a public cloud provider,” Nag said. “They didn’t really have a strong hybrid story. For the foreseeable future, hybrid is going to be the most relevant model for cloud. They’ve been lacking on that front.”

Hybrid cloud is something that customers have been asking for, as many choose to keep using private data centers for reasons that might include regulatory compliance. That means that Outposts represents a possibly huge new opportunity for Amazon.

“Outposts is huge,” Wang said. “Part of the reason why that’s so important is because customers want hybrid. That was one of the big items. It was good to see they talked about it and good to see them delivering on it.”

Microsoft has long had its own hybrid cloud product on the market. Still, analysts say there is still space for both cloud giants.

“Ultimately, given the still-early stage of cloud adoption, we believe there is plenty of room for both AWS and Microsoft to be successful, and we expect them to be the top two cloud providers for many years to come,” Ader wrote.

Got a tip? Contact this reporter via email at rmchan@businessinsider.com, Signal at 646.376.6106, Telegram at @rosaliechan, or Twitter DM at @rosaliechan17. (PR pitches by email only, please.) Other types of secure messaging available upon request. You can also contact Business Insider securely via SecureDrop.



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3 habit-changing tips for entrepreneurs looking to reach new goals

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Every January, nearly half of US adults have resolutions for the coming year. But by February many of us have given up, and less than 20% of Americans polled by Business Insider expect resolutions to last through December.

Entrepreneur Mikey Ahdoot knows this frustration first-hand.

When Ahdoot graduated from the University of Southern California in 2013, he was “pretty damn pissed off” about his life. He was self-conscious about his weight, energy, motivation, and lack of discipline, all of which he felt were undermining his happiness.

After brainstorming ways to change his life, he realized that cultivating and refining new daily habits were key to his personal growth.

So Ahdoot and two friends decided to codify the process that they now market with a line of daily habit journals through their business, Habit Nest.

Habit Nest’s journals, which are available in printed or pdf formats, are more of a workbook than a typical diary. Each includes exercises and prompts tailored toward goals like productivity planning, daily nutrition, and physical fitness.

The company recently won Amazon’s Small Business of the Year award for owners under 30, and the team’s approach has helped hundreds of people start — and stick to — new daily habits.

Business Insider asked Ahdoot and cofounder Amir Banayan to share their top tips for sticking to New Year’s Resolutions, and here’s what they said.

Stick with a new habit for 3 days

Ahdoot’s number one tip is this:

  • Make a diehard commitment to sticking with a new habit for three days. I mean diehard. Like a saw could come flying out of the sky and cut your arm off and you would still get that done — it could be eating a certain way, waking up at a certain time, doing a gratitude practice, or whatever.

What this does is:

  • Gives you a short window to practice discipline.
  • Creates a pact with yourself that you know you’ll stick to, which builds confidence.
  • Gives you time to taste doing that habit and see if you actually enjoy it or not.
  • Removes the fear that this is something you have to do for life and that it’s so hard. The first three days of changing behavior for anything are drastically harder than the rest.

Use “real-world notifications” to stay on track

Insider_Inc_Notebook

Keeping a notebook on your nightstand can help reinforce your journaling habits.
Dominick Reuter / Business Insider


Because Habit Nest journals rely on pen and paper, they aren’t able to attract your attention like an app on your phone. Plus, studies have shown that slowing down and writing by hand can help you learn new things faster.

To get the most out of the journals, Ahdoot recommends creating a sort of “real-world notification” or trigger that serves as your cue to use the notebook, like leaving it on your pillow or nightstand.

“You need a trigger to use this journal consistently, so we recommend putting it somewhere where you need to interact with it every day,” he said.

Ahdoot and cofounder Ari Banayan said this technique is helpful in other ways as well, like practicing gratitude or mindfulness throughout the day.

“We’re constantly reacting to things during the day, right? We are like reaction machines,” Banayan said. But those emotions can serve as a reminder to reinforce new habits: “By becoming aware of my reactions, I can change them.”

Ahdoot and Banayan don’t claim to have invented these methods. These reframing techniques have been widely and empirically applied with success in everything from zen meditation to cognitive behavioral therapy.

Get other people involved in your journey

When Ahdoot first started experimenting with new habits, he promised friends on Facebook that he would pay them $10 if he was late to meet them somewhere.

“This curbed my lateness habit real quick (for a total cost of $40),” he said.

Habit Nest journals include a page of accountability questions to help users stay consistent with their effort and focused on their goals.

Prior research has shown that simply articulating a goal in specific terms helps people stay on track, and that some of us perform better when we feel like people are watching.

Whether your goals include getting healthier, being more productive, starting a business, or taking your career in a new direction, you’ll probably need to build some new habits to achieve your goals. Using these three tips could help you make sure you succeed.



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Popular Radio Station ‘BDR! Live’ Allow Artists And Performers To Submit Their Music For Airplay

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Getting your tracks played on the radio can make a big impact on your career, so it’s important to approach radio stations in the right way, to give yourself the best chance of making it onto the airwaves. Airplay is tricky to secure, so be patient, make sure your tracks are water-tight and don’t be too discouraged if you don’t the results you want immediately.

Bon Déjeuner! Radio (also known as BDR) is an internet radio station located in Haiti that broadcasts Top music, live concerts, interviews, shows, food updates, and entertainment news across the internet. BDR! Live allow Artists, Musicians, Performers, Singers, DJs, and others to submit album/single for review for a chance to get their songs heard live on air. 

BDR has millions of listeners and impressions online since when the radio reached out to millions of people worldwide. Of course, BDR will help Artists get the right exposure that they deserve and all.

As an independent artist or else, signed or unsigned, one of the main things you have to understand its distribution. With nobody there to put in the hard work for you, it’s down to yourself to make a positive impression. One of the best ways to distribute your music is to submit music to a radio station.

Radio stations provide exposure, excitement, and hype for your music and can help to really build up and solidify that brand appeal that you wish to cultivate. Of course, BDR can help and build you up, so don’t take this opportunity for granted and submit your work or songs today.

BDR is known as the Caribbean’s best online radio station and you’ll be lucky to be featured on BDR! Live. To submit your work or music, go to www.bondejeunerfm.online and check out Artist programs to move forward with your requests.

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Ceraphin Radio Network To Run Stations In 6 Countries Including Africa, Said Its CEO

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Ceraphin Radio Network is a radio broadcasting network in Canada that owns and operates 6 radio stations. It was founded in November 2017 and it hopes to run radio stations in 6 countries in total. Its owned radio stations will broadcast top music, news, current affairs, sports, spoken words, and entertainment worldwide and it will feature artists as well. According to Google, Ceraphin Radio Network is run by Werley Nortreus, its CEO and Founder.

Canada based radio broadcasting network operating under the name of Ceraphin Radio Network is owned by Werley Nortreus hopes to operate 6 radio stations in 6 countries. According to Ceraphin Radio Network’s CEO Werley Nortreus, the radio broadcasting network will broadcast in 6 countries in total.

According to reports, Ceraphin Radio Network launched Bon Déjeuner! Radio in 2017 and Bon Déjeuner! Radio is now receiving more than 10 million impressions and visitors every month. The popular internet radio station operating under the name of Bon Déjeuner! Radio is broadcasting music, news, and food updates directly from Cap-Haïtien and its owned by Werley Nortreus and Ceraphin Radio Network. According to Bon Déjeuner! Radio’s CEO Werley Nortreus, the radio station has another legal name called BDR! Live that is very popular online. According to Ceraphin Radio Network, the radio station Bon Déjeuner! Radio also owned some subsidiaries called BDR! Magazine, BDR! News, BDR! Playlists, BDR! Live.

In 2019, Ceraphin Radio Network announced the launch of Bon Déjeuner! Radio’s sister stations called iJazzy Classical and Afro! PopUp. According to Werley Nortreus, iJazzy Classical is a Haiti-only Jazz station located in Port-au-Prince, the capital of Haiti. The popular station iJazzy Classical will air and feature Broadway musical songs, performing arts and other classical songs. From reports, Kenley Nortreus became the CEO and the music director of iJazzy Classical. The other station Afro! PopUp is an African internet radio station that broadcasts top African hits only.

By 2021, Ceraphin Radio Network’s CEO Werley Nortreus hopes to launch and operate these following other radio stations called Latina HeartBeat, 1stPremium Gospel, and Bizou Bizou FM. According to Werley Nortreus, the station called Latina HeartBeat will broadcast Latin music only in the Dominican Republic, and the station called 1stPremium Gospel will broadcast Gospel music only in Canada, then Bizou Bizou FM will broadcast variety only.

Ceraphin Radio Network will operate a radio station in Canada, France, Haiti, Africa, Dominican Republic, and the United States. According to Werley Nortreus, its radio stations will serve and help the world become a better place by broadcasting the best music, current news, and entertainment worldwide.

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